Understand Me 4 – Who are they?

https://www.podbean.com/media/share/pb-is2i2-102841f At this point, you know what your audience Knows and what the Need to know. You’ve got a handle on their Opinion and remember that they need to be right, and they need to belong and you will be encouraging their positive self-image. But you recall the saying it’s not what you know but […]

Understand Me 3 – What is their Opinion?

https://www.podbean.com/media/share/pb-gy7yd-1028411 I didn’t recognise the number but I was expecting a call and thus began another 5 minute rude interruption. We all get them. We all hate them. And yet companies persist in using telemarketing and tired sales scripts. This one was especially bad. It was someone trying to sell me a meeting arrangement service […]

Understand Me 2 – What do the Know?

https://www.podbean.com/media/share/pb-mtx8b-10283bb What do they Know? Let’s start with asking what do your audience already know about you and your topic? There are two extreme dangers here: 1. Assumptions and 2. The Curse of Knowledge You see I carry a curse. A curse of knowledge. Just as you do: The Curse of Knowledge! I attended a […]